How to Choose Right Paper for Your Business Calendar?
Defining Your Purpose for Calendar
Before going to depth, we first need to define few things. There are plenty of things to think on before selecting paper for printing business calendars. Ask yourself few questions as below: Whom you want to give calendar? How you will deliver value by gifting to them? What quality do you want to give? Simply defining this, your half work is done. This questioning will give you brief about what your customer wants in your calendar. If you still confused with it don’t worry we are going to resolve and clarify that point.
Selecting Right Customer Base
Depending upon the nature of your business, you must need to know the right target audience. You might have customer base of lower-class, middle-class or upper-class people.
You should not select premium quality of paper for lower or middle-class target people. The quality of calendar can’t relate or reconcile with their lifestyle.
Similarly, you can’t suggest normal quality calendar i.e., single page calendar to your premium customers.
Identifying Your Budget
Quality of paper directly affects business calendar printing costs. That is why it is important to identify the budget. Price of business calendar varies from 10/- to 50/- and even more.
Cost of paper changes according to GSM, paper grade, and other effects like matt, gloss, semi-gloss etc.
Once you checked out your budget and right target audience, your work is almost done. You just need to check out below table to find suitable paper GSM/quality for your business calendar printing.
Target Customer | Budget | Paper Quality / Finish |
|---|---|---|
Regular Customers | Competitive Price | 90 GSM |
100 GSM | ||
120 GSM | ||
130 GSM | ||
Matt / Gloss Finish | ||
Business Customers | Competitive to Normal Price | 120 GSM |
130 GSM | ||
150 GSM | ||
170 GSM | ||
Matt / Gloss Finish | ||
Varnished Finish | ||
Lamination | ||
Premium Customers | Comparatively High Price | 150 GSM |
170 GSM | ||
210 GSM | ||
250 GSM | ||
Matt / Gloss Finish | ||
Varnished Finish | ||
Lamination | ||
FBB Board Paper | ||
Kent Ivory |
